Bike shop dealers, Lease a Bike is calling! The global leader in bike lease programming for employers and employees wants to team up with local bike shops to partner as providers for this new employee benefit program in the U.S.

Click here to register! Ready. Set. Grow..

Bike shops are central to Lease a Bike’s mission to help employees everywhere discover the freedom and versatility of bike riding, whether it’s recreational, for commuting, or for exercise. Lease a Bike makes it easy for employers to adopt their service and offer bikes on lease as a company perk.

Lease a Bike enlists employers in its program and manages payments, contracts, maintenance, and protection for damage and theft through its online platform. Bike shops partner with Lease a Bike to do what they do best - provide and maintain bikes. They serve as the go-to for employees to choose the bikes to lease and also maintain the bikes for employees during their lease term.

As a title sponsor of the celebrated professional cycling Team Visma | Lease a Bike – which dominated the men’s Grand Tour in 2023, racking up a historic triple win at Giro d’Italia, Tour de France, and Vuelta de España – Lease a Bike expresses its commitment to the cycling sport and industry worldwide. This should make it easy for bike shops to connect and trust the Lease a Bike brand.

Lease a Bike’s investment in Team Visma | Lease a Bike supports the organization’s men’s, women's, and development teams. These world-class athletes inspire cyclists everywhere to experience the pleasure of riding bikes. This includes everything from the commute lane for a green and nimble ride to work to the challenge of cranking up a steep hill in low gear on a remote mountain, road, or beautiful hillside trail - just like Sepp Kuss, a Team Visma | Lease a Bike team member and winner of the 2023 Vuelta de España.

“For me, cycling is my job, but it’s also my passion. When you offer Lease a Bike to your employees, they can see the beauty of cycling but also discover different ways of using the bike whether it’s for transportation, for pleasure, or for exercise. It’s an amazing tool.” - Sepp Kuss, Team Visma | Lease a Bike

Like Kuss and his teammates, Lease a Bike is passionate about cycling at the highest level and also about passing on the legacy of one of Europe’s oldest and most cherished sports. The company shares the team’s vision to “ignite a passion in others to ride their bikes and embrace their dreams.”

Turning dream bikes into reality

The utility and health benefits of cycling may motivate a seasoned cyclist but to really get Americans out of their cars, Lease a Bike goes even further: by offering every subscriber their dream bike.

Whether a high-end road bike, an electric bike for cycling to work, or a motorized cargo bike for family trips to the beach, Lease a Bike makes owning a dream bike affordable and easy.

“Can I lease the same bike Sepp rides to go to work?” queried one Instagrammer. (Sepp’s bike: a Cervelo R5, price about $13,000). “If so, sign me up!”

E-bikes, which on average cost about $2,000 and can run as high as $14,000, are a pricey option for commuters but payments are more manageable with Lease a Bike’s monthly leasing plan. Employers can also choose to pay a small stipend to offset employees’ costs. For some customers who have never tried an electric bike, Lease a Bike’s program is an easy way to discover the joys of motorized biking. And, once familiar with their e-bike, riders are more apt to want to buy the bike outright (which is an option once the lease runs out).

“After two years, I can say with absolute certainty that nothing beats Lease a Bike,” reports one happy rider. “From purchasing the bike to the individual services, everything has gone great so far.”

The role of bike shops

Local bike shops help acquaint employees with the different kinds of bikes available and get them started on discovering the beauty, pleasure, and health benefits of cycling. Lease a Bike’s mission is to not only increase healthier ways to travel but also support local bike businesses by helping them find and retain customers.

Lease a Bike’s sales depend on developing a network of bike distributors and servicers. It’s important that leasing is hassle-free so Lease a Bike puts a premium on partnering with local shops in close proximity to where employees live or work. The company’s online platform matches local bike shops offering high-end supply with customers looking to lease.

Bike shops profit both immediately and over time. The Lease a Bike program buys the bikes outright from the bike shops for every new bike leased. The bike shops also gain access to more customers by being a Lease a Bike maintenance service provider. This brings customers back over the lease agreement for covered maintenance and repairs as well as upgrades. At the end of the bike lease, employees may continue as customers if they end up purchasing the bike through Lease a Bike. Or they may end up leasing a new bike which translates to a new sale for bike shops.

“In so many ways, leasing is the perfect way to expand ridership. Leasing takes people’s worries away about buying an electric bike. By leasing, they don’t have to worry about the upfront cost or that they aren’t going to use it enough. It also helps customers feel supported through the journey of buying an e-bike.” -Steve Zourntos, shop manager and product director at electric bike shop Xtracycle in Mill Valley, CA.